Guangdong Shine Cables Co., Ltd, a Guangdong Outstanding Private-owned Sci-Tech enterprise, was previously the First Branch Workshop of Guangzhou Cables Factory with a history of more than thirty years. With a series of mergers and re-construction in 1997, Shine Cables optimized itself with advanced ideas, innovative management and bringing in elites. Implementing “Technology-based development, Quality-based branding, Profit-based management” strategy, Shine Cables has been growing all-round rapidly.

Shine Cables is located in Shatian Industrial Zone, Qingyuan, where the picturesque landscape constitute a beautiful environment. Traffic conditions here are convenient thanks to the adjacency to National Highway No. 107, which enables a drive of only 45 minutes to downtown Guangzhou and the Beijing-Guangzhou Railway. Shine covers an area of 188,000 m2 with gross asset of 18.8 million and a productivity of 5.6 billion. Also, Shine has the first-class production and testing equipments, which ensures safety and reliability through strict and scientific management and quality control system. Regarding workforce, out of the total number of 638 employees, the high-medial accounts for 92%. And there are altogether 102 engineers or senior engineers leading the departments that include: cable designing, production techniques, insulated materials, electronic and electric and mechanic.

The company carries out production in strict compliance with IEC, BS and UL international standards and GB State standard. It can also design and manufacture products of special requirements according to the needs of customers. Supported by the entire ISO9001:2000 International Quality Assurance System, its products were listed in the catalogue of recommended products by State Economic and Trade Commission and the State Electric Power Corporation. The “SHINE polyvinyl chloride insulated power cables” and the “SHINE polyvinyl chloride insulated cables and wires of rated voltage up to including 450/750V” were titled “Guangdong Renowned Products”. In 2003, The company was titled “Guangdong Outstanding Private-owned Enterprise”, “Guangdong Model Enterprise of Informationalizaion” and “Guangdong Model Unit of Private-owned Enterprise with Modern Enterprise System”. Chen Xiaoshi, director of the board, was titled as “Prominent Private-owned Entrepreneur”. The major products include cross-linked polyethylene insulated power cables of high, medium and low voltage, PVC insulated power cables, aerial insulated cables, aluminum stranded conductors and steel core aluminum stranded cores, control cables, flame-retardant cables, fire-resistant cables and polyvinyl chloride insulated cables and wires and cords of rated voltage up to including 450/750V.

The company has set up good ties of co. operations with provincial-level and city-level electric power companies in Guangdong, Guangxi, Hunan, Hainan, Jiangxi, Shanxi, Gansu and Beijing, resulting in a steadily expanding market share. It is a head of others within the province in terms of the bids won. In recent years, Shine has done a lot to import technologies by marking more investment in an effort to expand its business scale and enhance its management standard with technology as the guide to gradually join the rank of first-rate domestic cable-manufacturing enterprises.

A new century means a new starting point. Shine will, as always, stick to the corporate aim of “attaching equal weight to products and services and giving top priority to quality and customers”, follow the brand concept of “Made with our hearts Shine cables” and provide customers with high-quality products and all-round services by virtue of its strong power in capital, management, R&D and production.