【 enterprise objective 】

Makes hundred years brand, the accomplishment remarkable team.

【 Brand advocated 】

Except attentively makes, still attentively made.

【 Trademark connotation 】

The Xinya symbol whole by "New Asia" the Chinese Pinyin first letter "X" "Y" the distortion, the ellipse modeling background and Chinese name "New Asia", English name "SHINE" the combination becomes. English "SHINE" has "is remarkable, outstanding, the brilliance, the gloss, shines, shines" the meaning, manifests the Xinya enterprise by in advance management consciousness, the remarkable technical force, makes the high quality electric cable product, the service society populace, lets the electrical energy the light and the hot benefit and everyone's brand idea. In the symbol, the letter "X" "Y" changes forms the lightning shape, transports the electrical energy on behalf of the electric cable; The red symbolic blazing fervor and the enterprise unceasingly develop the power, the blue color has the step which the directive line symbol enterprise the technical innovation ability and unceasingly goes forward; The background dual sphere represents the electric cable. In the structure perfectly round center has the breakthrough, is stable has the change, has manifested the rule and the change unification of opposites, symbolizes Xinya in to have the foreword in the market operation positively to adjust self-, unceasingly develops the innovation. The entire symbol represented "New Asia" the electric transmission, the electrical energy, the security, has steadily graded the intrinsic implication, had reflected the enterprise positive was upward, dares to innovate, the sincere service, the repayment society substandard in the mental outlook, comprehensively manifested "New Asia" the brand individuality characteristic and the image.

◆ ten big ideas: First, idea core:

The good faith, professional, remarkable, is harmonious. Second, development idea: The steady innovation, continues to develop. Third, management idea: Humanist, from is severely thin, the standard has the foreword, the system optimization. Fourth, management idea: Business does not have the territory, the management boundlessly, the favorable righteousness double wins. Fiveth,Team principle:Earnest and sincere help to make, a mission. Sixth, study idea: Work study, study work. Seventh, cultural idea: The advocation civilization, opens concurrently melts, the purification sublimation. Eighth, organization idea: The responsibility right unifies capably, is highly effective. Ninth, work idea: Worked still innovates, has the mistake not felon. Tenth, quality idea: The quality in my hand, satisfaction keeps in your heart.

◆ enterprise spirit:

Goes all out, the development surmounted, the study innovation, the offer society group.

◆ The work creed

1st, the means always are more than the difficulty. 2nd, the pursue splendid detail, only then has the enterprise to be magnificent. 3rd, the production is the efficiency, rigid is the specialty. 4th, asks does to the matter, little strives for to do to the matter. 5th, the idleness walks, commonplace lets, on the sage. 6th, first is the person to work again, after is first sincere accomplishes, after first fosters talent the tree brand. 7th, the communication is condenses, the communication is a strength links up by wins. 8th, the question is, brings the solution which discovered, is in no way avoids, delivers, or the placement. 9th, seeks common ground on major issues while reserving minor differences, links up slightly haggled over. 10th, above desire among, boundary height decision achievement. 11th, the Xinya dictionary does not have "because" two characters, the achievement frequently in unconditionally center creates. 12th, today will be able to make the matter not to have tomorrow to do. 13th, a person can do cannot two people do, the subordinate can be the boss not to take care of everything does. 14th, could not have achieved, only has could not think. 15th, surmounted oneself, surmounting associates, surmounting formerly.